Indianapolis Downtown Inc.

Indianapolis Downtown, Inc.

Indianapolis Downtown, Inc. (IDI) is a 501(c)(3) not-for-profit organization formed to develop, manage and market Downtown Indianapolis. The organization makes Downtown a clean, safe, convenient and exciting place to live, work and be entertained. It also helps ensure the maximum return on the more than $6.1 billion invested in Downtown since 1990 and prepares Downtown for the more than $2.9 billion of new investments scheduled for completion by 2013.

IDI was established in January 1993 and takes on broader management and economic development responsibilities than its predecessor, the Commission for Downtown. A 33-member board and 74 advisory board members direct IDI.

Development
In cooperation with private interests and the City of Indianapolis, IDI identifies and facilitates a variety of development projects Downtown. IDI works with the public and private sectors to strategically plan and develop Downtown and actively recruits retail, restaurant and residential developments. The organization also helps retain and attract businesses to existing Downtown buildings and build-to-suit options. The key focus for 2007 is to attract developers and businesses, retain office workers, facilitate residential development and enhance retail options.

Management Services
IDI's management services make Downtown safer, more attractive and more accessible. IDI and the Indianapolis Metropolitan Police Department (IMPD) keep Downtown safe through the IMPD Downtown District, IDI Downtown Security Partnership, IDI Bike and Walking Patrol and IDI Safety E-mail Network. In addition, IDI takes the lead in Downtown beautification, planting and maintaining planters and gardens, developing green spaces and managing Downtown's street tree lighting and holiday decor programs. Keeping sidewalks clean is also a priority. The Cleaning Partnership consists of 150 partners representing more than 600 properties.

This results-oriented organization also works to enhance access to and within Downtown through transportation, traffic and parking management assistance. IDI has helped increase the number of parking spaces, reduce rush-hour restrictions, design easy-to-read signs and streamline enforcement. IDI also works with transportation planners to ensure that Downtown has adequate and convenient taxi and bus service. The key focus for 2007 is to keep Downtown safe, convenient and beautiful as Downtown grows bigger and busier, hosting major events.

Formation of Marketing Entity
To comply with IRS guidelines, a marketing organization, Indianapolis Downtown Marketing, Inc. (IDMI), was established as a 501(c)(6) not-for-profit organization under the IDI umbrella. A board of 60 marketing and public relations professionals directs IDMI's efforts.

Marketing and Communications
IDMI's marketing and communications efforts help attract more customers Downtown and increase patronage of arts, entertainment, sports, hotel, restaurant and retail facilities. The organization disseminates information about Downtown parking and safety, businesses, events, activities and organizations through the media and numerous consumer publications through its "Amazingly Always New" Downtown brand campaign.

IDMI also develops cross-marketing opportunities for Downtown organizations, plays an active role in the Indianapolis Cultural Development Commission's programs including Cultural Districts and supports core Downtown and IDI initiatives. In addition, IDMI directs the annual Circle of Lights� presented by the Contractors of Quality Connection and Electrical Workers of IBEW 481 and other holiday programs.

Funding
IDI and IDMI receive government grants for specific services, private investments from local businesses and individuals, and sponsorships for various marketing programs.

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Indianapolis Downtown, Inc. exists to improve Downtown. It is action-oriented and addresses critical issues that affect Downtown's growth and well-being. IDI focuses on three areas: development, management and marketing.

Updated 05/07