Indianapolis Downtown, Inc. (IDI) has named Nina Pelon as marketing coordinator.  She will help produce communication tools that market Downtown and support IDI programs.  Pelon is responsible for IDI’s web site, in-house graphic design and other marketing duties.

IDI’s marketing and communications efforts help attract more customers Downtown and increase patronage of arts, attractions, entertainment, sports, hotel, recreation, restaurant and retail facilities.  The organization disseminates information about Downtown parking and safety, businesses, events, activities and organizations through the media and numerous consumer publications through its “Amazingly Always New” Downtown brand campaign.  The campaign emphasizes Downtown's "Amazingly Always New" dynamics and vibrancy. 

IDI also develops cross-marketing opportunities for Downtown, supports core Downtown and IDI initiatives including the Monument Circle Idea Competition and Georgia Street streetscape improvements and directs the annual Circle of Lights® presented by the Contractors of Quality Connection and Electrical Workers of IBEW 481 and other holiday programs. 

Pelon was formerly the marketing specialist for Hallmark Homes and the video editor for Tourdesign Creative.  She is a graduate of the Art Institute of Phoenix.  She resides in Fishers with her husband, Bill.

Indianapolis Downtown, Inc. Mission Statement:
IDI exists to improve Downtown.  It is action-oriented and addresses critical issues that affect Downtown's growth and well-being.  IDI focuses on three areas: development, management and marketing.